#agency-management
3 posts
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Send a recipe, not a specification
When the people who will implement your tracking do not work for you and cannot ask you questions, the instruction has to be executable without understanding the goal. A two-block find-and-replace, the case where it breaks, and why I write it that way.
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I filed the application before I understood the form
A week ago a billing system made me pick Alabama. Today a relief application asked me for four numbers I don't have. One of them had a queue behind it, so I sent it anyway.
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Put the stop decision in the quote
Six hours, two check-ins, and three named outcomes - continue, optimise, or stop. Why the date on which a client is allowed to end the work belongs in the quote, and why they should pay the ad platform themselves.